CSL’s new brand anthem film, “PROMISES,” has won a pair of prestigious Telly Awards, which are known as the world’s largest honor for video and television content across all screens.
PROMISES was recognized with Silver Tellys in the Branded Content General - Corporate Image and Branded Content Craft – Videography/Cinematography categories. CSL is a global biotech company that specializes in medicines for rare and serious diseases as well as influenza vaccines. The Telly Awards are judged by a panel of more than 200 working industry leaders.
This year’s Telly Awards saw more than 11,000 entries across the globe. Other winners in the 2022 contest include ViacomCBS, Warner Bros., Sony Music Entertainment, Microsoft, ESPN and the Smithsonian’s National Museum of African American History and Culture.
“PROMISES tells the story of CSL’s brand, which is built on our people, our work and our deep connection to those we serve,” said Anthony Farina, CSL’s Chief Communications & Brand Officer. “This recognition is a reflection of the well-earned value of our brand and the key difference we make for our patients and public health around the world.”
In addition to “PROMISES,” two videos produced for Seqirus, one of the world’s top providers of influenza vaccines, were also honored at the awards. CSL’s creative partner, Guerilla Creative, took home a Gold Telly for a Papua New Guinea Snakebite Partnership overview and a Silver Telly for “The Making of Antivenom – A Seqirus Story.”
