PopUp Star pits teams against each other to come up with the best way to raise the profile of the clinical trial process, which brings medicine from the laboratory to the pharmacy. The teams are a mix of researchers, patients, advocates and members of the medical community. Each of the 12 teams, which are located in the U.S. and Australia, is putting on an event in the spring or summer.
The events are unique in their approach toward raising awareness. A New York-based team is throwing a neighborhood block party. Compare that to an Atlanta-based team, which has settled on a symposium style gathering for its entry.
Deirdre BeVard, CSL Behring’s Vice President of Clinical Development Operations, says PopUp Star uncovers innovative ways to get the word out about clinical trials.
“Clinical trials are an essential part of bringing lifesaving therapies to patients with rare and serious diseases,” BeVard said. “PopUp Star gives much-needed attention to clinical trials as an option for patients.”
Team events kick off on May 20 in honor of Clinical Trials Day. The PopUp Star winner will be announced in October.