This week, the Philadelphia Chapter of the Public Relations Society of America recognized CSL Behring with its 2018 award for Reputation/Brand Management. The biotech company’s communications team won a “Pepperpot” award for Vita, its innovative news hub found at CSLBehring.com/Vita.
Vita regularly publishes content about people who live with rare diseases and the promise of biotech innovations to help them live full lives. The site operates with a regular publishing schedule and has a library of 250 stories so far. Learn more about CSL Behring’s global content operation in this recent article from Ragan Communications: Brand journalism positions biotech leader.
Anthony Farina, CSL’s Chief Communications Officer says, “Patients and other stakeholders are looking to the company for our biotechnology expertise. Content from us, and not always about us, reinforces our leadership. As I frequently tell the team, emotionally compelling and informative storytelling will win the day.”
CSL Behring received the “Pepperpot” award at the PRSA Philly’s 50th annual Pepperpot Award event. The public relations award got its unusual name from an early PRSA chapter president who was a communications leader at Campbell Soup Company. Pepperpot soup, which Campbell’s sold until 2010, has a storied connection to Philadelphia, public television station WHYY reported in 2012.
The inexpensive, hearty soup (full of black pepper, spices, potatoes, dumplings and tripe!) was sold by Philadelphia street vendors as early as the 1800s. It may even have helped nourish Washington’s troops at Valley Forge, just down the road from CSL Behring’s campus in King of Prussia, PA. Campbell’s slogan for it was “Pepperpot, smokin’ hot!”